“ABEJA Insight for Retail” is designed to create a pleasant and satisfying experience for each and every customer who visits the store by leveraging data such as images collected by cameras installed in stores. This service enables good use of data to further improve customers’ shopping experience, making it more convenient and comfortable. It’ll bring benefits such as higher shopping efficiency and being able to find what customers want more easily.
“ABEJA Insight for Retail” handles data safely and appropriately using the latest technologies. Acquired and analyzed data is managed in a secure cloud environment, and acquired images are handled in accordance with the following policy.
Collecting images by cameras installed in stores:
Image data acquisition is conducted but it is not for an intention of identifying who you are.
Analyzing acquired images and converting them into data
After analysis, the data will be retained for up to 30 days and then destroyed, as it may be used for verification of the analysis accuracy regarding the system used by the store.
Analyzing and utilizing data to improve store operations
This service aims to realize store operations that customers find convenient. Acquired images will be retained for up to 30 days then destroyed. After the images are destroyed, the system retains only the data in a form that cannot be used to identify individuals.
Yes, the cameras capture images including facial images. The data is used for mainly two purposes as follows.
Estimation of Attributes
After collecting facial images, AI immediately analyzes and estimates the attributes such as the person’s age and gender. It’s also made into statistical data.
In addition, facial images may be used to verify the accuracy of analysis by AI. Facial images will be retained for up to 30 days for estimation and verification by the company that uses this service, and then destroyed.
Repeat Customer Analysis
Likewise, the facial images are acquired and retained in a data form that only computers can read to estimate repeat store visits. Again, the facial images will be retained for up to 30 days for estimation and verification purposes, and then discarded. On the other hand, the facial images converted into the data form that can only be read by computers will need to be retained till the end of the duration of the repeat customer estimation (up to six months). Since this data is readable only by computers, even if someone were to look at it visually, humans would not be able to understand whose data it is. The converted data will be separately handled and managed by the company that uses this service.
In addition to facial images, “motion” data may also be acquired to improve operational efficiency of the store (e.g., for effective product placement) as it helps the store understand information, for example, the time you entered and left the store, the number of total visitors, and the number of people who passed through certain areas of the store. (The acquisition and analysis of such data varies from store to store.) Such efficient store operation will bring advantages to the customers. It will enhance their shopping experience by better shopping efficiency and easier access to the items they are looking for. It will also be beneficial for the stores, for example, they can move products that customers may want to buy to more easily accessible positions, shorten checkout lines, etc. For this “motion” analysis, image data may be retained for up to 30 days, but not beyond.
Case 1: When the data is only used for attribute estimation
Because we maintain a vast number of images through provision of our service, in order to disclose or delete data of an individual person, we will need to use AI technology to identify the person. Therefore, if you would like us to disclose or delete your data, we must request you to provide us with more images of you so that we can check them against the data we keep. Also, it may take some time for the verification. Since image data is retained only for a maximum of 30 days, there is a possibility that your images will be destroyed before the verification process finishes.
Therefore, it will be appreciated if you could simply accept the condition that the images will be destroyed after a maximum of 30 days. However, if you wish your images to be disclosed or destroyed before that, we will do our best to accommodate your request. In such cases, we will deal with each request one by one. We need you to provide us with (1) multiple photos of your face (including frontal and oblique faces), (2) the store name, and (3) the date and time of your visit, so that we can disclose or/and delete the data used for matching to estimate repeat customers. However, please be advised that even with this method, the accuracy of data disclosure and deletion may be limited. Also, as previously explained, please be aware that images may be destroyed even during the verification process. If we are successful in identifying your data upon request, we will disclose the data as much as possible. Regarding data deletion, if we are successful in identifying your data, we will delete it, and if not, we will delete all candidate data, and issue a certificate of deletion.
Case 2: When repeat customer analysis is conducted
For repeat customer analysis, the data used for estimating repeat customers is in a form that can only be read by computers. This data is retained for up to six months and you may request your data to be deleted. The request will be handled individually one by one. We will be able to disclose or/and delete the data if you could provide (1) multiple photographs of your face (including both frontal and oblique faces), (2) the store name, and (3) the date and time of your visit. However, please note that even with this method, there are limits to the accuracy of data disclosure or/and deletion. If we are successful in identifying your data upon request, we will disclose the data as much as possible. Regarding data deletion, if we are successful in identifying your data, we will delete it, and if not, we will delete all candidate data, and issue a certificate of deletion.
Again, although you may request disclosure or/and deletion of your facial images, as explained in the above paragraph (1), it’ll be appreciated if you could simply accept the condition that the image will basically be destroyed after a period of up to 30 days.
As mentioned above, for both (1) and (2) cases, it is necessary for us to receive facial images from you and also we will need to use AI to analyze and identify the person. Therefore, a certain fee will be charged to you for handling such requests for disclosure or/and deletion. For detailed procedures and fees, please contact us through the inquiry desk at the end of this page.
All data is converted into statistical data. Your data will not remain in an identifiable form. (As previously described, if repeat customer analysis is taking place, the data is kept for up to 6 months in a form that can only be read by computers.)
Image data may be kept for up to 30 days, but not beyond.
The operator of the store where equipment such as cameras are installed obtains personal information, and ABEJA, Inc., (hereinafter referred to as “ABEJA”), the provider of the service “ABEJA Insight for Retail”, handles personal information entrusted by the operator.
Formulation of basic policy:
Regulations regarding the handling of personal data:
We have established regulations regarding the way of handling personal data, which defines the person in charge and their responsibilities, etc., for each stage of personal data handling, e.g., data acquisition, utilization, preservation, provision, deletion, discard. We review and update the regulations on a regular basis.
Organizational security control measures:
We have set an organizational structure for implementing security control measures, including the persons responsible for managing personal/confidential information. In the unlikely event of an information leak or such incident, it’ll be notified to all the responsible persons. In addition, we conduct internal audits regarding personal information management on a regular basis.
Personnel security control measures:
We require all employees to maintain the confidentiality of information, including personal data. All the employees are regularly trained on personal information protection and security.
Technical security control measures:
We have access control in place as well as a system to protect our information system that handles personal data against unauthorized access from outside.
“ABEJA Insight for Retail” uses cloud services to manage and analyze personal data. All the cloud services used in the operation are operated in Japan.
Updated on 2022/04/01