Frequently Asked Questions

Q. What is ‘ABEJA Insight for Retail’?

A. 

‘ABEJA Insight for Retail’ offers a service that helps create a comfortable store environment and the best shopping experience for all customers shopping. We use data collected by a camera installed in each store. By analyzing the collected data, we can improve the convenience of shopping and provide each customer a better shopping experience. For example, helping customers find exactly what they are looking to buy and improving shopping efficiency.

We handle the data safely and accurately using the latest technology. The data we collect and analyze is managed in a highly secured cloud. The collected images will be used for the following.

  1. Collect images using a camera installed in stores. We collect facial images to identify who you are. After collecting, we analyze the images and convert it into data. We may use the data to validate the accuracy of analysis done by the system in stores. Therefor, we hold the images up to 30days before completely erasing all.

  2. Analyze the data and use it to improve stores Our aim is to provide a better way for store owners to manage their retail stores. We keep the collected images up to 30days and after, destroy all. After it has been destroyed, the data will be hold only in a form impossible to identify individuals. The facial data will be saved up to 30days before being completely erased.

Q. Do the cameras capture facial images? What do you use the images for?

A. 

Yes, the cameras capture facial images. We use this data for mainly 2 things.

  • To estimate attribution
    After collecting a facial image, the system will analyze it and estimate a customers ‘age’ and ‘gender’ and convert the information into statistical data. During the analysis, the data is in a form only readable to computers. The facial images are saved in an identifiable form for only a few second. Depending on the timing of analysis, the images will be held up to 30days and no longer.

  • To analyze repeat visits by customers
    Just like how the system estimates attribution, it also estimates repeat visits by customers. Again, we collect facial images and save it in a form only readable by computers. The facial images are saved in an identifiable form for only for a few second. Depending on the timing of analysis, the images will be held up to 30days and no longer.

Q. Do the cameras capture anything other than facial images?

A. 

We also collect the ‘movement’ of customers. This data is used to improve the efficiency of store operations. For example, to analyze the best way to display store items that catch customers eyes. Collecting data like, ①the approximate time a customer enters and leaves the store, ②the number of customers visiting the store in a day and ③the exact number of people passing a certain aisle in the store. By using this data, we can improve store operations and offer the best shopping experience to customers. Customers will be able to shop productively and find the exact item they are looking for in no time.
Stores can start displaying items in an area easy for customers to find and solve the waiting time lining up at checkouts. While analyzing these ‘movements’, the data will be in a form only readable to computers. The facial images are saved identifiable to others only for a few seconds. The maximum period the images are saved are up to 30days, and no longer.

Q. Can you disclose or delete my facial image?

A. 

  • Case1: When the data is only used to estimate your attribution
    Through our service ABEJA Insight for Retail, we hold an enormous number of images and to pick out one’s facial image and disclose or delete it can only be done by AI technology. It can not be identified by a human’s eye. Therefore, if you wish to disclose or delete your facial image, we must ask you to provide us with more images of yourself and we will compare it with the data we hold. For example, you do provide us with more images, and we try to delete your facial image from our system, it will take time to identify the exact image. The images are only saved up to 30days and it may be erased before we are able to identify it. Please understand all facial data will be saved up to 30days before being completely erased.

    In the case you do wish to disclose or delete your facial image, we will take care of it as much as possible. We will handle your wish individually. Please ①provide us with a variety of your facial images (including photos taken from the front and both sides ), ②let us know which retail store, and ③the exact time and day you visited the store. Please understand even after all 3 steps are done, there is a limit to the accuracy of deleting an individual’s facial image. Also as mentioned, the facial image may be erased before we can identify yours. In the case we were successful to identify your data, we will delete it and if not, delete the options provided by AI and issue a certification.

  • Case 2: When the data is only used to analyze repeat visits by customers
    To estimate repeat visits by customers, the data we use is converted into data only a computer can read. This data is saved up to 6months and can be deleted. We will handle your wish individually. Please ①provide us with a variety of your facial images (including photos taken from the front and both sides ), ②let us know which retail store, and ③the exact time and day you visited the store. Please understand even after all 3 steps are done, there is a limit to the accuracy of deleting an individual’s data. In the case of disclosing your data, if successful, we will disclose it as much as possible. In the case of deleting your data, if successful to identify, we will delete it and if not, delete the options provided by AI and issue a certification.

It is also possible to ask to disclose or delete the facial image itself, but as explained in “Case 1:”, please understand all facial data will be saved up to 30days before being completely erased.

Q. After analyzing, how does my data remain in the system?

A. 

All data is converted into statistical data and we cannot identify individuals. If we are estimating repeat visits to sores by customers, the data will be saved up to 6months in a form only readable to computers. Otherwise, the data may be saved up to 30days but no longer.

Q. Previously, the maximum days for holding the facial images were up to 7days. Now, it has been extended to up to 30days. Why is that?

A. 

We have changed the holding period up to 30days because we need it to validate the system. This will be implied after we announce this with a sticker placed in each store telling shopping customers about the changes. This does not mean the period we hold the images collected before the announcement be extended to 30days.




Contact us
privacy_retail@abejainc.com